Denim on Denim. It’s the marmalade of everybody's wardrobe.
Who wore it best? Well there’s Springsteen, Willis both notably named Bruce. Denim has been in fashion for a along time, it began in the 1800s when San Fransisco tailor named Levi Straus provided Californian miners sustainable overalls.
Fast forward to the 1970s, denim boomed. Where anything goes, the 1970 iconic jeans always had to be bell-bottomed.
Check this kickin’ denim advert by the Essential Action in 1977.
Cannonball’s debut collection aims to pay tribute to the denim of the 70s. The full denim re-works are fully tailored, available to your size.