The introduction of Donda was like no other Kanye rollout.
In the flurry of listening parties, Donda chants and cult like Sunday services Demna Gvalasalia’s contribution to the album rollout is unparalleled. He’s turned Kanye’s original view of Jesus Is King upside down.
Creative director of Balenciaga, Demna Gvasalia has been on the come up for a long time. So much, he’s actually been collaborating with Kanye since the Yeezus days.
Originally the founder and designer for Vetements, Demna designed collections that comprised of everyday wear, off-trend pieces that generally he loved to wear. The type of fashion Gvasalia serves is the cold hearted truth, perhaps this could be accredited to his Georgian heritage. When Gvasalia was a kid he grew up during a civil war. At 10 years old he, his brother, his Mother and his grandmother all fled to the mountains. Things got so scarce that after abandoning their car due the terrain they had to trade their Kalashnikov for a horse. “Taking risks is something I got used to as a kid and that is in the DNA of Vetements”.
“What’s different about my point of view is pragmatism” .. “The fashion world isn’t the real world and my aesthetic is a kind of hyperrealism. I am not interested in trying to live in some kind of dream. I’d be bored to death” .
Since the first cat-walk of Vetements Demna has become the creative director of Balenciaga, as well as gained the attention of Kanye West.
The collaboration of the two designers started in 2015, during the Yeezus season one fashion campaign. Kanye, Demna Gvasalia (notably also Virgil Abloh and Jerry Lorenz - which now seems like a all-star team of designers) came together to design the pieces. Back then they produced a wholly dystopian feel, which only prerequisites what they’re doing now.
Today the two designers have rejoined, and appears to have sparked a new line of creativity for Kanye. He has spun the old utilitarian look into a lot more darker, hellish, post apocalyptic phase.
“There’s a certain urban minimalism and poetry in our aesthetics, and also a desire to push boundaries”. The Designer told Vogue.
This can be shown with Kanye’s porcupine jacket or his endless mask collection, or even those 17” red-wing safety boots that he never takes off.
2022 will see only further collaboration between the two designers. With Donda 2 on the horizon, as well as the merge of expertise of YZY and Balenciaga for the push of GAP. The two can only see how far their future can go.